17th century Gadgetsby Roza Sinaysky | 27.09.15
Only by looking very closely at the photos below, you will realize they aren’t paintings from the 16th century, but modern photography taken in 2015. Besides being incredibly esthetic and visually appealing, it’s the juxtaposition effect in these photos that caught my attention. I thought it will catch yours too.
Illustrator Gal Schindler, fashion photographer Rotem Lebel and stylist Shalev Lavan examined in this work the relevance of the Renaissance imagery in the digital era. They mixed the classic still life style of paintings and photographed it with technological gadgets we so use to seeing in modern time. The result is a very unexpected mix of old beauty, art and modern culture.
These photos were part of a flash exhibition that took place at Kuli Alma, a well known Tel avivian club and the ultimate cool spot of the local creative crowd. This exhibition was named Vanitas (“vanity” in Latin) which is a type of a symbolic work of art established in Europe of the 17th century. The origin of the concept is in the idea that a person should “remember (that he has) to die” (Memento mori).
Through still life with symbols like skulls, hourglasses, fruits and flowers, the creations emphasize the immortal life VS decay through the passage of time. The culture is devoted to preserve the eternal youth and show beauty and wonder of human impermanence and fragility of his passions.