Fashion

Alon Livne is here to stay

by Roza Sinaysky | 14.08.15

alon livne

Alon Livne is by far ​one of Israel’s most successful and creative fashion ​exports in ​recent years. After showing his collection at the ​New York Fashion Week ​in 2013, ​Livne’s gowns were ​wo​rn by the likes of Beyonce, Naomi Campbell, Kim Kardashian and ​Paris Hilton to name a few.
Today, Alon’s business of evening and bridal wear is growing not only in Israel where he is proudly based, ​but also internationally, where ​his hand embroidered wedding gowns are sold in the most prestigious shops. His recent collaborations with brands like Rolls Royce, prove the theory that creativity and talent have​ no geographical boundaries.
I visited Alon in his beautiful Neve Tzedek atelier, where he presented his latest collection and talked​ about his future plans. No worries –  moving anywhere outside Tel Aviv is not one of them. ​

Alon Livne

RS: You moved in​to this space lately, tell us about how you got here.
AL: For the past ​four years I had a shop on Dizengof Street (a busy shopping district in Tel Aviv),​ and even though the shop was exclusive and sold evening gowns, ​it felt a little mainstream to my taste​ and lacked the personal feeling I was looking for. Once I realized that the service I should be giving is more ​personal and exclusive,​ I closed the shop and moved to this current location in Neve Tzedek. This space now functions as my studio, my office and where I can really dedicate my time to customers ​arriving ​by appointment only. ​I found the location that is the perfect space for me to create ​and where I can really focus on designing.

Alon Livne

RS: Tell me about your work process with brides to be.
AL: First of all I stopped designing in masses​. I now make ​only ​custom made gowns, evening and bridal. ​I create one bridal collection ​a season and then design for each client individually. When a customer arrives to my ​studio, we chat, I learn about her​ and hear what she has in mind​. ​Together we choose the fabric​s and the shape of the ​gown, she gives me directions and I design according to that. There are about 15 girls in average who come for an appointment every day. ​Each one of the girls gets mine and the studio’s full attention, and each​ gown is hand embroidered. ​The amount of work we put in to​ our gowns is what makes the ‘Alon Livne’ studio so unique and in demand.

Alon Livne

RS: Tell us about your recent collaboration with Rolls Royce.
AL: Rolls Royce are launching a new car that will be their most luxurious ​yet – a custom made vehicle where the buyer can design every element in the car on ​his own. This special model will be launch​ed ​soon and they have asked me to design the clothes for the advertisement campaign. They are trying to make this car a fashion statement and a lot of it will involve textiles and design like in fashion.

Alon Livne

RS: Now that y​ou have reached global success, some people will ask – ​why stay in Tel Aviv?
AL: The answer ​is​ very simple​ – this is my home! My family and friends are here, ​this is where ​I work and create ​and there’s no other place that allows me to work in such peace. ​What are my options? The fast-paced vibe of New​ York doesn’t allow me a to create in a flow​, and living in Paris as a non French speaker is out of the question. I travel a lot and spend long periods away but there’s no place like home.

Alon Livne

RS: Do you think you evolve as a designer each season?
AL: Yes. ​I think ​that ​up until now I told a certain story and now I have a whole new story to tell​. ​T​here’s always room for development​. ​Designers,​ or any kind of ​artists​ must ​always grow and reinvent themselves in order to stay interesting.

Alon Livne

RS: There was a big discussion about your dresses being copied by V​ersace​. ​We all saw those designs and couldn’t help but wonder what happened​. Any thought​s​ or comments on this subject?
AL: Well, t​his definitely didn’t feel like a coincidence to me. W​hen I saw the dress I immediately knew they copied my idea.​ I think someone from their design team probably found my images on social media and decided to make them their own​. ​But what can I do? I won’t fight with a major fashion house, so ​all I can do at this point is to be flattered.

Alon Livne

RS: So what’s next for your brand?
AL: I have two​ shows coming up. O​ne bridal show in New York, which I am currently ​working on, and ​in F​ebruary I am presenting my evening wear collection during the New York fashion week. There are a few other secret projects on my plate, but I will reveal ​details ​later this year. I wish that in the upcoming year I will find a new language as a designer, ​and while ​reflect​ing​ on what I’ve been doing so far, I will​ take one more step towards a new state of mind.

Alon Livne

For more on Alon Livne and his beautiful gowns​, visit his site, Facebook page or follow his daily updates on Instagram.

Photos by Rotel Lebel

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