Magic carpet

by Roza Sinaysky | 11.11.14

You can’t even imagine how many images I go through in a day ( A Whole LOT! ) so when I see something that catches my eye I have the urge to share it, for instance this wicked editorial by a young Tel Avivian fashion photographer Rotem Lebel and her fab team mate stylist Moran Apter, this is what happened when these two walked into a carpet store, now just think of all the fun they had while shooting this!

Rotem Lebel

“Creating this photo shoots was a part of our constant process of looking for exciting new ideas, it all started with me calling Moran, excited like a child telling her I have the best idea for a location, then we started building the whole concept around it, we choose the right trend we want to focus on, the model and the makeup & hair team”. Rotem Lebel.

Rotem Lebel

“We tried to reflect the Telavivian culture which is a merge between the east & west, old & new, by using the antique Parisian carpets and western silhouettes and patterns”. Rotem Lebel

Rotem Lebel

“The colours were our biggest inspiration for this story, the clashing patterns and textures of the clothes and the carpets gave this story so much diversion” Rotem Lebel

Rotem Lebel

Rotem Lebel

“The styling was a mix of high street stores like Renuar and smaller Israeli brands like Emma Boutique, Dorit Sade jewelry and  international designers like Marc by Marc Jacobs for example”.

Rotem Lebel

Rotem Lebel

Styling: Moran Apter
Makeup & hair: Yael Eitan Waiche
Model: Nicole for Yuli Group
Shot at Josephson carpets.

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