Here comes the brideby Roza Sinaysky | 10.01.14
As a fashion multi tasker (Journalist, columnist, stylist, blogger and the list goes on) I get a fair amount of emails every day. Pr’s introducing new brands, event invitations and general fashion news all of which are meant to catch my professional attention, unfortunately not all of those emails pass my cruel test of interest. This one I am about to write about did. What caught my attention was the new pure, gentle and super feminine bridal collection from Alon Livne, I just couldn’t ignore the beautiful images so I decided to chat to the designer about his new collection. Why I love it so much? See for yourselves!
RS: What’s on your mind when you design dresses for brides?
AL: Every season my inspiration comes from different places and elements, I designed this collection in New York a couple of days before I presented my show there. This collection is all about hand made embroidery and very delicate lace, when I design dress and not only bridal I think each dress must be a master piece, that’s the aim.
RS: What is your biggest achievement as a fashion designer?
AL: My biggest achievement is to wake up every morning and love what I do, I hope I will always stay excited about designing clothes, and keep dreaming of bigger achievements and how to make them come true.
RS: You presented your collection at New York fashion week which is a big deal for any designer, tell us about your experience.
AL: Presenting at New York Fashion week was an amazing opportunity it’s very different from anything I’ve done in the past, I had my amazing team with me who worked day and night to make it the perfect show, it diffidently opened new doors and I learned a lot from this experience.
RS: Tell us about how this bridal collection and how was it born?
AL: The process of creating this collection was very organic, I always have the body shape of the women in mind, I choose the most flattering cuts from my main line collection and translate it into a bridal dress, all my dresses speak the same language. I always choose my fabrics carefully and make sure all the women who wear my dresses, after all they want to feel very special and comfortable in their wedding dresses.
These days, besides launching this amazing bridal collection Alon is proudly reaching the international fashion scene, after creating a special dress for Beyonce for her tour and dressing countless Hollywood A listers now comes Naomi Campbell who rocks one of his dresses on her new TV show. I couldn’t be more proud in this fellow Tel Avivian. For more info about Alon’s work and if you are a bride to be and you want to make an appointment at the bridal studio click here.