A Gertrud Celebration

by Roza Sinaysky | 14.11.13

Gertrud was established in 1991 in Tel Aviv, by Neta Tevet and Ruth Milgrom. Gertrud’s soft and feminine design is what made them one of the favourite brands of Tel Aviv girls. This Thursday they will be celebrating 20 years of business and the opening of their new shop on Rothschild 1.
Images: Rony Cnaani.

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Each year Gertrud presents two collections; the casual line and the evening wear collection. These two collections are influenced by the language of a vintage romantic look. While focusing on these feminine and intimate fashions, Gertrud is also providing special attention to their lingerie line.

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These easy going loose fit looks are part of this fall 2013-14 collection.

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Natural women, the Gertrud girls are known for their use of natural and recycled fabrics in their design ethics.


This Thursday and Friday (14th and 15th of November ) you are welcome to join Gertrud’s anniversary celebrations at their the new shop on Rothschild 1  for a special fashion happening.

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For more info on Gertrud and the event: gertrudil@gmail.com

44a Osishkine Street, Ramat Hashron, 03-5473684

Bait Herut, 09-8665716

‘Little Gertrud’ letout boutique, 77 Frishman Street, Tel Aviv, 03-5239902

Studio, 14 Menahem Begin Street, Tel Aviv, 03-6399586


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