Visiting Maria Bermanby Roza Sinaysky | 09.11.13
I am super excited to introduce a new lovely format here on Telavivian, which will all be dedicated to Israeli designers. In these weekly posts you will get a taste of Tel Aviv’s best labels and designers as I will be visiting their studios, and of course be throwing a few things on while I am at it! Starting off with paying a visit to Maria Berman’s atelier, it is well hidden in one of Allenby Street’s creative hubs and we are invited for a sneak peak at her winter collection. The images were taken by Anna Kopito.
Maria started her label back in 2008 after from graduating from Shenkar, she easily found her way to the hearts of her clients with an easy to wear casual pieces usually in monochrome palate. Maria is now selling in ten stores across Israel and has a very loyal followers that can’t get enough of her soft fabrics and non nonchalant designs.
I just couldn’t resist trying on this Japanese recycled nylon dress which is one of the strongest pieces in Maria’s A/W 13 collection.
Maria’s line “dressup – from dusk till dawn” is a variety of which the clothes made to accompany you from the beginning of your day till its end with little changes suiting your mood and weather.
Maria loves to implement vintage elements to her designs, she mixes nostalgic memories to her modern designs, each garment is charged with an emotional memory of a vintage material and accompanied by a variety of traditional and innovative techniques. The manual process of the treatment revives and emphasises the individuality in each piece which according to Maris gives it a sense of “second life”.
For stockists and more info about Maria’s label please click here.