pq – for individual four eyes

by Roza Sinaysky | 11.05.13

Ron Arad is one of Israel’s most creative and innovative exports. The designer has made his mark in the design world and now he’s taking the optical world by storm with his eyewear collection; pq. This is the brand’s second year running and the glasses are selling like hot buns in over 15 countries including most european countries, Hong Kong, Japan and of course Israel. These  glasses are no different to Arad’s designs, the key here is the use of technology, immaculate attention to detail and originality. pq has just launched a 3D collection and here some snaps from the campaign shot in London by Rankin.

The manly version of the 3D “A frame”.

Did I mention individuality?

The “A frame” is adjustable and can be easily personalised to fit the shape of every face.

Ron’s desire as a designer is to push boundaries and create something new and original, like these glasses.

Each pair of glasses is named after a tube station in London,  a fact that makes me slightly nostalgic.

More pq details and stockist here. 


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