Summer is the new winter

by Roza Sinaysky | 15.08.12

Although we are trying to catch up with the rest of the world and the winter collections are already making their way to the stores, in Tel Aviv the summer is at its peak. Just like in LA (where the below was shot) these days the average temperature can reach over 35C and the sizzling heat turns a shopping trip into a sweaty and challenging schlep. Who can blame you if winter clothes are the last thing on your mind? See how Juicy Couture rose up to the challenge of having no real winter, the result… Karlie Kloss striking a pose on hot Californian sand as she is starring in the Juicy Couture A/W 12 campaign! Now that’s HOT!!



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